Facebook has remained one of the world’s biggest social platforms for years, but in 2026 Meta began testing something new: Facebook Plus.
Instead of focusing on verification like Meta Verified, Facebook Plus introduces a monthly subscription that gives users access to a handful of exclusive features designed to enhance their overall Facebook experience.
At first glance, these features might seem fairly minor. But for marketers, creators, and businesses, they could signal something much bigger, a shift in how people interact with content on Facebook.
The real question isn’t just “What does Facebook Plus include?” It’s “How could these new features change the way people use Facebook?”
What’s Included with Facebook Plus?
Facebook Plus is now available in Thailand for around THB 35 per month, with a free trial available for new subscribers.
Some of the key features include:
Preview Stories
View Facebook Stories without appearing in the viewer list, offering a more private browsing experience.
Story Rewatch Insights
See how many people watched your Story more than once. This gives creators a better understanding of which content keeps viewers coming back.
Search Viewer List
Quickly search through your Story viewers instead of scrolling through long lists.
Story Extend
Keep your Stories live for 48 hours instead of the standard 24 hours.
Custom App Icons & Super React
Customize the Facebook app icon and unlock extra reactions to make conversations more interactive.
Why This Matters for Marketers
The most interesting part of Facebook Plus isn’t necessarily the features themselves.
It’s how they could change user behaviour.
Take Preview Stories, for example. If more users choose to view Stories anonymously, Story view lists may no longer tell the full story about audience engagement.
On the other hand, Story Rewatch Insights could become a much more meaningful metric. If someone watches your Story multiple times, that’s often a stronger signal of interest than a single view.
As Meta continues expanding Story-related features, marketers may need to rethink how they measure content performance.
Stories Are Becoming Even More Important
One thing is becoming increasingly clear: Meta is continuing to invest heavily in Stories.
That suggests short-form content isn’t going anywhere anytime soon.
For brands, this is a good reminder that Stories shouldn’t be treated as an afterthought. They can play a major role in building awareness, encouraging engagement, and staying connected with your audience.
While Facebook Plus is currently aimed at a specific group of users, it offers an interesting glimpse into where Facebook could be heading next.
For marketers, keeping up with these changes isn’t just about knowing the latest features. It’s about understanding how user behaviour evolves, so you can create better content, make smarter marketing decisions, and get more from your Facebook Ads over the long term.