{"id":3828,"date":"2026-02-01T07:16:35","date_gmt":"2026-02-01T00:16:35","guid":{"rendered":"https:\/\/freshdigital.co.th\/blog\/7-legal-risks-marketers-should-know-before-launching-a-campaign\/"},"modified":"2026-02-02T13:22:17","modified_gmt":"2026-02-02T06:22:17","slug":"marketing-legal-risks-2026","status":"publish","type":"post","link":"https:\/\/freshdigital.co.th\/en\/blog\/marketing-legal-risks-2026\/","title":{"rendered":"7 Legal Risks Marketers Should Know Before Launching a Campaign"},"content":{"rendered":"\n<p>In today\u2019s highly competitive marketing landscape, many brands focus heavily on creativity, sales, and performance while overlooking the most important shield of all: the law.<\/p>\n\n<p>Even small mistakes that seem insignificant can become serious vulnerabilities. They may open the door for competitors to take legal action or force a campaign to be taken down after significant investment.<br\/><br\/>This article summarizes 7 critical legal issues highlighted at ECOM TALK 2026 by Priceza that every marketer and agency must understand before launching any campaign.<\/p>\n\n<h2 class=\"wp-block-heading\">Why Do Marketers Need to Care About the Law More Than They Think?<br\/><\/h2>\n\n<p>In today\u2019s marketing world, campaigns no longer compete on ideas alone. They also compete on carefulness and compliance.<br\/><br\/>If a campaign violates the law, competitors can file a complaint immediately. This can lead to legal penalties, fines, and long-term damage to a brand\u2019s reputation.<br\/><\/p>\n\n<h2 class=\"wp-block-heading\">7 High-Risk Issues to Check Before Releasing a Campaign<\/h2>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">1) Direct-selling websites or apps must be registered with the Consumer Protection Authority (OCPB)<\/h3>\n\n<p>\u0e2b\u0e25\u0e32\u0e22\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e21\u0e31\u0e01\u0e21\u0e2d\u0e07\u0e27\u0e48\u0e32\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e40\u0e1b\u0e47\u0e19\u0e41\u0e04\u0e48\u0e2b\u0e19\u0e49\u0e32\u0e23\u0e49\u0e32\u0e19\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e41\u0e15\u0e48\u0e43\u0e19\u0e04\u0e27\u0e32\u0e21\u0e08\u0e23\u0e34\u0e07 <a href=\"\/web-design\/\">\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e17\u0e35\u0e48\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a\u0e21\u0e32\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e15\u0e49\u0e19<\/a> \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e0a\u0e48\u0e27\u0e22\u0e25\u0e14\u0e04\u0e27\u0e32\u0e21\u0e40\u0e2a\u0e35\u0e48\u0e22\u0e07\u0e17\u0e32\u0e07\u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\u0e41\u0e25\u0e30\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e43\u0e19\u0e23\u0e30\u0e22\u0e30\u0e22\u0e32\u0e27\u0e44\u0e14\u0e49<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">2) \u0e2b\u0e49\u0e32\u0e21\u0e43\u0e0a\u0e49\u0e04\u0e33\u0e42\u0e06\u0e29\u0e13\u0e32\u0e17\u0e35\u0e48\u0e1e\u0e34\u0e2a\u0e39\u0e08\u0e19\u0e4c\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49<\/h3>\n\n<p>\u0e04\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e07 \u201c\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u201d, \u201c\u0e17\u0e35\u0e48\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e42\u0e25\u0e01\u201d \u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2d\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e21\u0e35\u0e40\u0e2d\u0e01\u0e2a\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e2d\u0e07 \u0e25\u0e49\u0e27\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e08\u0e38\u0e14\u0e40\u0e2a\u0e35\u0e48\u0e22\u0e07\u0e17\u0e35\u0e48\u0e04\u0e39\u0e48\u0e41\u0e02\u0e48\u0e07\u0e43\u0e0a\u0e49\u0e23\u0e49\u0e2d\u0e07\u0e40\u0e23\u0e35\u0e22\u0e19\u0e44\u0e14\u0e49\u0e07\u0e48\u0e32\u0e22<\/p>\n\n<p>\u0e17\u0e38\u0e01\u0e01\u0e32\u0e23\u0e2d\u0e49\u0e32\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e2b\u0e25\u0e31\u0e01\u0e10\u0e32\u0e19\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e41\u0e25\u0e30\u0e2b\u0e49\u0e32\u0e21\u0e43\u0e0a\u0e49\u0e04\u0e33\u0e17\u0e35\u0e48\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e40\u0e0a\u0e37\u0e48\u0e2d \u0e40\u0e0a\u0e48\u0e19 \u201c\u0e43\u0e2a\u0e48\u0e41\u0e25\u0e49\u0e27\u0e23\u0e27\u0e22\u201d<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">3) \u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e0a\u0e34\u0e07\u0e42\u0e0a\u0e04 \u0e2b\u0e49\u0e32\u0e21\u0e2a\u0e38\u0e48\u0e21\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 100%<\/h3>\n\n<p>\u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e17\u0e22\u0e22\u0e31\u0e07\u0e1a\u0e31\u0e07\u0e04\u0e31\u0e1a\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e08\u0e31\u0e1a\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e1b\u0e47\u0e19 \u0e2a\u0e25\u0e32\u0e01\u0e01\u0e23\u0e30\u0e14\u0e32\u0e29\u0e08\u0e23\u0e34\u0e07 (Physical)<br\/>\u0e01\u0e32\u0e23\u0e2a\u0e38\u0e48\u0e21\u0e1c\u0e48\u0e32\u0e19\u0e23\u0e30\u0e1a\u0e1a\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e25\u0e49\u0e27\u0e19 \u0e46 \u0e16\u0e37\u0e2d\u0e27\u0e48\u0e32\u0e1c\u0e34\u0e14\u0e01\u0e0e \u0e41\u0e25\u0e30\u0e40\u0e2a\u0e35\u0e48\u0e22\u0e07\u0e16\u0e39\u0e01\u0e42\u0e08\u0e21\u0e15\u0e35\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e42\u0e1b\u0e23\u0e48\u0e07\u0e43\u0e2a<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">4) \u0e43\u0e0a\u0e49 QR Code \u0e41\u0e17\u0e19\u0e09\u0e25\u0e32\u0e01\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49<\/h3>\n\n<p>\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e1a\u0e31\u0e07\u0e04\u0e31\u0e1a \u0e40\u0e0a\u0e48\u0e19 \u0e0a\u0e37\u0e48\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32 \u0e27\u0e34\u0e18\u0e35\u0e43\u0e0a\u0e49 \u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e33\u0e40\u0e15\u0e37\u0e2d\u0e19 \u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e1a\u0e19\u0e15\u0e31\u0e27\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e1a\u0e23\u0e23\u0e08\u0e38\u0e20\u0e31\u0e13\u0e11\u0e4c \u0e44\u0e21\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e22\u0e49\u0e32\u0e22\u0e44\u0e1b\u0e2d\u0e22\u0e39\u0e48\u0e43\u0e19 QR Code \u0e41\u0e17\u0e19\u0e44\u0e14\u0e49<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">5) Influencer \u0e1e\u0e39\u0e14\u0e40\u0e01\u0e34\u0e19\u0e08\u0e23\u0e34\u0e07 = \u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e1c\u0e34\u0e14\u0e23\u0e48\u0e27\u0e21<\/h3>\n\n<p>\u0e2b\u0e32\u0e01\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e43\u0e2b\u0e49 Influencer \u0e1e\u0e39\u0e14\u0e2a\u0e23\u0e23\u0e1e\u0e04\u0e38\u0e13\u0e40\u0e01\u0e34\u0e19\u0e08\u0e23\u0e34\u0e07 \u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e21\u0e35\u0e01\u0e23\u0e2d\u0e1a\u0e2b\u0e23\u0e37\u0e2d\u0e2a\u0e04\u0e23\u0e34\u0e1b\u0e15\u0e4c \u0e2d\u0e32\u0e08\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e16\u0e39\u0e01\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e04\u0e14\u0e35<br\/>\u0e04\u0e27\u0e23\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e15\u0e01\u0e25\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e41\u0e25\u0e30\u0e23\u0e30\u0e1a\u0e38\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e2b\u0e32\u0e01\u0e21\u0e35\u0e01\u0e32\u0e23\u0e1d\u0e48\u0e32\u0e1d\u0e37\u0e19<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">6) PDPA \u0e15\u0e49\u0e2d\u0e07\u0e02\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e22\u0e34\u0e19\u0e22\u0e2d\u0e21\u0e41\u0e22\u0e01\u0e15\u0e48\u0e32\u0e07\u0e2b\u0e32\u0e01<\/h3>\n\n<p>\u0e01\u0e32\u0e23\u0e40\u0e01\u0e47\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e17\u0e33\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e15\u0e49\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e01\u0e14\u0e22\u0e34\u0e19\u0e22\u0e2d\u0e21\u0e41\u0e22\u0e01\u0e08\u0e32\u0e01\u0e40\u0e07\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e02\u0e17\u0e31\u0e48\u0e27\u0e44\u0e1b<br\/>\u0e2b\u0e49\u0e32\u0e21\u0e23\u0e27\u0e21 Consent \u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e44\u0e27\u0e49\u0e43\u0e19 Terms &amp; Conditions<\/p>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">7) \u0e44\u0e21\u0e48\u0e08\u0e14\u0e17\u0e30\u0e40\u0e1a\u0e35\u0e22\u0e19\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e4c\u0e2a\u0e34\u0e19\u0e17\u0e32\u0e07\u0e1b\u0e31\u0e0d\u0e0d\u0e32 \u0e40\u0e2a\u0e35\u0e48\u0e22\u0e07\u0e16\u0e39\u0e01\u0e41\u0e22\u0e48\u0e07<\/h3>\n\n<p>\u0e42\u0e25\u0e42\u0e01\u0e49 \u0e0a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c \u0e2b\u0e23\u0e37\u0e2d Tagline \u0e04\u0e27\u0e23\u0e08\u0e14\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e2b\u0e21\u0e32\u0e22\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e44\u0e27\u0e49 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e1b\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19\u0e01\u0e32\u0e23\u0e16\u0e39\u0e01\u0e04\u0e39\u0e48\u0e41\u0e02\u0e48\u0e07\u0e19\u0e33\u0e44\u0e1b\u0e43\u0e0a\u0e49\u0e2b\u0e23\u0e37\u0e2d\u0e08\u0e14\u0e15\u0e31\u0e14\u0e2b\u0e19\u0e49\u0e32<\/p>\n\n<h2 class=\"wp-block-heading\">\u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e2d\u0e38\u0e1b\u0e2a\u0e23\u0e23\u0e04 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e40\u0e01\u0e23\u0e32\u0e30\u0e1b\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19\u0e02\u0e2d\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c<\/h2>\n\n<p>\u0e43\u0e19\u0e42\u0e25\u0e01\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e2a\u0e39\u0e07 \u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48 \u201c\u0e15\u0e31\u0e27\u0e16\u0e48\u0e27\u0e07\u201d \u0e02\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e04\u0e34\u0e14\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c<br\/>\u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19 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href=\"\/contact-us\/\">\u0e01\u0e32\u0e23\u0e21\u0e35\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e0a\u0e48\u0e27\u0e22\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e01\u0e48\u0e2d\u0e19\u0e1b\u0e25\u0e48\u0e2d\u0e22\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d<\/a> \u0e08\u0e30\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e40\u0e14\u0e34\u0e19\u0e15\u0e48\u0e2d\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e31\u0e48\u0e19\u0e04\u0e07\u0e43\u0e19\u0e23\u0e30\u0e22\u0e30\u0e22\u0e32\u0e27<\/p>\n\n<p><em>\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e17\u0e35\u0e48\u0e21\u0e32: \u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e19\u0e35\u0e49\u0e2a\u0e23\u0e38\u0e1b\u0e41\u0e25\u0e30\u0e40\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e23\u0e35\u0e22\u0e07\u0e08\u0e32\u0e01\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e19\u0e07\u0e32\u0e19 ECOM TALK 2026 \u0e42\u0e14\u0e22 Priceza 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Even small mistakes that seem insignificant can become serious vulnerabilities. They may open the door for competitors to take legal action or force a campaign to be taken down after [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Legal Risks Marketers and Agencies Must Check Before Launching a Campaign<\/title>\n<meta name=\"description\" content=\"Before You Launch: 7 Legal Issues Marketers Learned from ECOM TALK 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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